Tour is a creative audiovisual production company which specialises in revealing those fascinating stories that are hidden behind brands, bringing them to life through cinematic brand films.
Our Philosophy
We are driven by curiosity. We are passionate about exploring new places, meeting people, discovering their stories, and telling them.
Each new project is a journey we embark on with our clients, seeking to find the heart of the stories and the most engaging way to share them, connecting them with the values of the brands. Through a carefully crafted documentary style, we harmoniously blend aesthetics and narrative to create unique, emotional, and memorable pieces.
We aim to connect in a very close and human way with people, allowing us to build the trust necessary for our protagonists to feel comfortable, open up, and let us into their lives. Only then can we truly step into their shoes, because the key to telling a story is living it.
We take every project very seriously. We are detail-oriented (perhaps too much?) in every stage of the process. We strive to contribute ideas at every phase of production. Creativity is at the core of everything we do, and one of our key differentiators.
At Tour, we firmly believe in the power of storytelling to grow ideas. And above all, in having fun while doing it. Want to join us?
The way
we work
Our approach is simple. Starting with the script we receive, we develop a creative proposal based on storytelling. Everything begins with a carefully designed production process—an evolving structure that enriches itself throughout all stages of the project. Throughout this journey, teamwork is key: nothing beats having dinner at the local tavern with the client and agency, debating the shots for the following day.
We are passionate about natural light, which is essential for achieving the realism and credibility that defines our style. Besides making us more agile, it allows us to capture spontaneous and intimate moments of our protagonists, shaping the scenes and the sensitivity of our pieces. We are very, very, very obsessed with the perfect time for each shot. Something we sometimes rethink at 6 in the morning in the middle of the mountains, without coffee, waiting for the sunrise for that final shot of the film.
Our extensive experience in the advertising world, with a background as creatives, combined with the energy and freshness of talented collaborators in each area, gives Tour a unique and personal approach.
We have a flexible in-house structure that adapts to the needs of each project. This model allows us to maximize resources and create captivating films of high technical and aesthetic quality, all within realistic budgets.
Our clients
What We Look Like
Brian Walker
Director of Photography | Executive Producer
Originally from Patagonia, Argentina, he graduated in advertising and spent nearly 15 years working as a copywriter and creative director in Buenos Aires and Madrid before transitioning to photography and cinematography in 2009. Since then, he has worked behind the camera across Europe and Asia for top brands such as Nike, Mercedes-Benz, BT, IKEA, and Santander. He currently resides in Madrid.
Beyond his keen eye for capturing details, characters, and places, he has a deep passion for documenting social issues. This drive has led him to collaborate on meaningful projects worldwide, including the Burmese refugee campaign in Thailand and Corega’s branded content documentary aimed at preserving the Silbo Gomero in the Canary Islands.
Twice a finalist in Descubrimientos PHotoESPAÑA with documentary photographic projects, he channeled his style and experience into co-founding Tour Films.
He doesn’t like posing for photos, he swears he saved a drowning monkey in Kathmandu, and he firmly believes that oil should be put on bread before tomato.
Santi Winer
Director | Executive Producer
Born in Buenos Aires, he has a background in design and a career as an art director at Spanish advertising agencies such as TBWA, Contrapunto, and SCPF. He later moved to New York to study film at NYFA.
Since then, he began his career as a director working for prominent production companies in advertising, branded content and documentary projects in America, Europe, Asia and Africa. He has directed for brands such as Adidas, Samsung, Santander, Orange or Burger King. He currently resides in Madrid.
His deep curiosity about different cultures and strong sense of social responsibility have led him to participate in campaigns such as those supporting Burmese refugees in Thailand and the fight against malaria in Tanzania. Passionate about visual arts, his main interests lie in art direction, aesthetics, and documentary storytelling.
A frustrated singer and lover of roast lamb, he claims he could have been striker for his beloved River Plate. In 2021, together with Brian, he created Tour films.
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